# Busymate AI > Busymate AI (https://busymate.ai) is a white-label AI assistant platform. A business gets its own assistant, named bro, under its own brand, at `.busymate.ai` or its own domain. The assistant answers from the business's own content, takes actions in the business's own systems for signed-in customers (through MCP with OAuth 2.1 and PKCE), and hands conversations to the business's team. Businesses manage it in a Console or from any MCP client at https://busymate.ai/mcp. There is a chat you can add to any website, an open-source Shopify app, a public gallery of shared pages, and 14 languages including right-to-left Arabic. Facts an assistant can rely on: - Product: Busymate AI. Assistant: bro. Audience: founders, product and engineering leads at SaaS and e-commerce companies, and agencies and resellers who want an AI assistant under their own brand. - Management MCP endpoint (MCP JSON-RPC 2.0 over HTTP, OAuth 2.1 + PKCE): https://busymate.ai/mcp — authorization-server metadata https://busymate.ai/.well-known/oauth-authorization-server/mcp — protected-resource metadata https://busymate.ai/.well-known/oauth-protected-resource/mcp - Connect from Claude Code: `claude mcp add --transport http busymate-ai https://busymate.ai/mcp` - Business addresses: https://.busymate.ai, or a custom domain after DNS verification. Embed: one script tag https:///embed/v1.js - Businesses running on it today (from the platform registry): BusyProxy (support.busyproxy.net), BusySMS (support.busysms.net) - Every page below is also available as Markdown by appending `.md` to its URL (the home page is https://busymate.ai/index.md). Complete corpus: https://busymate.ai/llms-full.txt - Every Platform, Docs and Guides page exists in 14 languages — en (canonical, unprefixed), es, pt-BR, fr, de, it, ru, ro, tr, ar, zh-Hans, hi, ja, ko — at https://busymate.ai//(.md) ## Platform - [Busymate AI — Busy day? You’ve got a mate.](https://busymate.ai/index.md): What the platform is and who it is for - [How the platform works](https://busymate.ai/platform.md): How the platform works — everything is a setting you control - [White-label AI assistant for agencies and SaaS](https://busymate.ai/platform/white-label.md): An assistant under your own name, on your own domain - [Pricing](https://busymate.ai/pricing.md): Platform pricing per workspace; the Shopify app plans - [Solutions — support, sales, help in your app, everyday tasks](https://busymate.ai/solutions.md): Customer support, sales and onboarding, help inside your app, everyday tasks, what customers keep asking, agencies - [AI customer support with human handoff](https://busymate.ai/solutions/customer-support.md): Customer support that answers from your content and hands off to a person - [AI sales and onboarding assistant](https://busymate.ai/solutions/sales-onboarding.md): Sales and onboarding answers from your own product - [Embed an AI assistant in your app](https://busymate.ai/solutions/in-product-copilot.md): An assistant inside your app that acts for the signed-in user - [White-label AI for agencies and resellers](https://busymate.ai/solutions/agencies-white-label.md): White-label AI for agencies and resellers - [Who runs on Busymate AI](https://busymate.ai/customers.md): Businesses running on it today, with addresses you can open - [Everyday tasks through your systems, confirmed first](https://busymate.ai/solutions/operations-automation.md): Everyday tasks through your systems, confirmed first - [Learn what customers keep asking](https://busymate.ai/solutions/product-intelligence.md): Learn what customers keep asking, with the conversations as evidence - [Security and protocols](https://busymate.ai/security.md): How data is kept separate, how sign-in is checked, how changes are confirmed ## Docs - [Documentation](https://busymate.ai/docs.md): One AI assistant you brand as your own, for your own customers, connected to your own systems. - [Getting started](https://busymate.ai/docs/getting-started.md): How to set up your assistant: your workspace, your web address, your branding, and adding the chat to your own site. - [The assistant experience](https://busymate.ai/docs/assistant-experience.md): What your customers see — the full chat with history, projects, a model choice if you allow it, streaming answers, and a way to reach a person. - [Governance and models](https://busymate.ai/docs/governance.md): As a workspace admin: which features are on within your plan, whether customers pick a model or get one default, and your limits. - [Usage and analytics](https://busymate.ai/docs/usage.md): See how much your assistant is used — per AI provider, for today, the last 7 and 30 days, and all time — against your limit. - [Human handoff](https://busymate.ai/docs/human-handoff.md): How a teammate joins a conversation in the same chat, and how a customer asks to talk to a person. - [Connecting your systems (MCP)](https://busymate.ai/docs/connectors.md): Connect your own MCP server so the assistant can act on your customers' data — each customer authorizing with their own account. - [Managing from chat](https://busymate.ai/docs/managing-from-chat.md): Manage your workspace by chatting — ask the assistant to change branding, features and limits, within your role. - [Glossary](https://busymate.ai/docs/glossary.md): The Busymate AI vocabulary — each term in plain words first, then its technical name, linked to the guide that uses it. ## Guides - [Guides](https://busymate.ai/docs/guides.md): Step-by-step guides for Busymate AI: Shopify, connecting your systems, human handoff, in-app support for iOS and Android, your own domain, your content, signed-in customers and shared pages. - [AI support assistant for your Shopify store](https://busymate.ai/docs/guides/shopify.md): Add Busymate AI to your storefront with no theme edit, let it learn your products and policies, and give signed-in shoppers answers about their orders. - [Connect your MCP server as assistant tools](https://busymate.ai/docs/guides/connect-mcp-server.md): Register your MCP server as your assistant's tools, give each tool an access level, mark the changes that need a confirmation card, then publish. - [Set up human handoff](https://busymate.ai/docs/guides/human-handoff-setup.md): Turn on handoff, staff the Inbox, choose how conversations are assigned, set how your team is alerted, and measure with ratings and response targets. - [In-app AI support for iOS and Android](https://busymate.ai/docs/guides/mobile-in-app-support.md): Show your assistant's chat inside your iOS or Android app, pass sign-in through your own API, and verify on a real device. - [Serve your assistant on your own domain](https://busymate.ai/docs/guides/custom-domain.md): Claim your address, prove you own it with one DNS record, point it at us with another, verify, and get a certificate automatically. - [Teach your assistant your own content](https://busymate.ai/docs/guides/knowledge.md): Let it read your help site or paste in text, publish, test what it finds, and keep every answer sourced — it says when it is not sure. - [Recognize signed-in customers](https://busymate.ai/docs/guides/identified-visitors.md): Let the assistant trust who is signed in: publish your public key, have your API sign a short-lived proof, and wire getIdentity and refreshIdentity. - [Share pages the assistant makes](https://busymate.ai/docs/guides/artifacts.md): Ask bro for a report, diagram or how-to and get a self-contained page at your address; choose who can open it, comment inline, manage it from chat. ## Developers - [Developer guide: MCP, SDKs and sign-in](https://busymate.ai/developers.md): Web embed, iOS, Android, desktop, sign-in contract, MCP client OAuth - [Changelog](https://busymate.ai/changelog.md): What shipped, release by release - [OAuth authorization-server metadata](https://busymate.ai/.well-known/oauth-authorization-server/mcp): RFC 8414 document (issuer https://busymate.ai/mcp) - [OAuth protected-resource metadata](https://busymate.ai/.well-known/oauth-protected-resource/mcp): RFC 9728 document ## Optional - [App Store](https://busymate.ai/store.md): Apps built for bro - [Artifacts](https://busymate.ai/artifact.md): Public pages made by businesses' assistants - [Inbox proof (2026-09-02, measured latencies)](https://busymate.ai/artifact/busymate-ai-inbox-proof-2026-09-02)