Articles
Articles
Short, researched reads on AI assistants, agents and your website — written for business owners, not engineers.
23 articlesRSS feed
- 8 min read
Is your website agent-ready? The complete checklist (in all senses)
Six layers that make a website work for AI agents — discoverable, understandable, operable, connectable, transactable, served safely — with a prompt per layer.
- 6 min read
Why your website needs an llms.txt (and how to write one in 10 minutes)
llms.txt is a one-page brief that tells AI assistants what your website is and which pages matter. What it does, what it does not, and a copy-paste template.
- 5 min read
What is WebMCP? Let AI agents use your website
WebMCP lets an AI agent use your site's real actions — book, check an order — instead of guessing at your page. What it is, and how to expose your first one.
- 5 min read
Add an AI assistant to WordPress, Wix or Squarespace
One script tag, three platforms. Exactly where to paste it on WordPress, Wix and Squarespace — and how to meet the assistant before you install anything.
- 5 min read
Train an AI assistant on your website in 10 minutes
Point an assistant at your own pages, give it a system prompt, and test it with three questions — a 10-minute routine, with a fill-in-the-blanks template.
- 6 min read
When should AI hand off to a human? Rules + template
The six moments an AI assistant must stop and fetch a person, a copy-paste hand-off policy, and what has to travel with the customer.
- 5 min read
Shopify agentic storefronts: what to do on your store
Shopify already syndicates your catalogue to ChatGPT, Copilot, Gemini and Meta. Six things to do on your own store so the buyers they send convert.
- 6 min read
Lighthouse agentic browsing score, explained
Chrome's Lighthouse now grades your site for AI agents. What the four checks actually test, why there is no 0-100 score, and what to fix first.
- 6 min read
Prompt injection: read this before adding AI to your site
Can a support assistant be talked into refunds or leaks? What prompt injection is, what it can actually reach, and the five guardrails to insist on.
- 5 min read
Vibe-code your support assistant: 10 prompts that work
Configure your AI assistant by chatting instead of clicking. Ten prompts that map to real management tools — knowledge, branding, connections, handoff, usage.
- 5 min read
MCP for business owners: plug AI into your tools
MCP is a USB-C port for AI. What it is, what connecting your own systems gives customers, and how to add a server without writing the integration yourself.
- 5 min read
Google says llms.txt doesn't affect rankings — now what?
Google Search ignores llms.txt. That does not make the file useless — it makes its audience clear. What it is really for, who reads it, and what to measure.
- 6 min read
AI agent vs chatbot: what your website really needs
A chatbot answers questions. An agent does the thing. Here is the difference in plain language, which one your website needs, and a scope sheet you can copy.
- 5 min read
robots.txt for AI crawlers: allow search, block training
Which AI bot does what, a copy-paste robots.txt that keeps you in AI search while opting out of model training, and the llms.txt to pair it with.
- 6 min read
GEO for small business: get cited by ChatGPT and AI answers
Generative engine optimization without the hype — what Google says you actually need, what research shows moves citations, and a checklist you can finish today.
- 6 min read
AI customer support cost in 2026: honest numbers
What AI support actually costs — published vendor list prices, the five things you are really billed for, and a worksheet to work out your own number.
- 7 min read
WebMCP vs MCP: the difference, and how they fit together
MCP connects an AI agent to the systems your business runs on. WebMCP turns your website's own actions into buttons an agent can press. Both, explained.
- 6 min read
AI voice agent for your business: phone line or website?
An AI voice agent means two different products — one answers your phone number, one lets visitors talk to your site. What each costs, and which you need.
- 6 min read
One assistant on every channel: what that actually takes
Customers message where they already are. The hard part is not the channel — it is one brain, one policy and one inbox behind all of them. An honest guide.
- 6 min read
Zero-click search: turn fewer visitors into customers
AI summaries answer the question before the click. Fewer people arrive, so each one matters more. What to change on the site you still control.
- 6 min read
Multilingual AI assistant: answer in your customer's language
The reply is the easy half. What actually decides whether a multilingual assistant helps or misleads is what it knows — and three site habits that undo it.
- 6 min read
AI sales assistant: turn website visitors into booked meetings
Speed decides who wins a lead. How an assistant qualifies a visitor and books the meeting before they leave — and what it honestly cannot do on its own.
- 6 min read
The support assistant system prompt: a fill-in-the-blanks template
One page you write once, and everything the assistant says follows it. A complete support system prompt, with the reasoning behind every line.